HAIL MARY - MEXI BAR & RESTAURANT

A Mexi-bar restaurant located in the iconic Burleigh Heads. The brief for this re-brand was to create something that was equal parts Mexican restaurant, coastal beach vibes, and back-alley dive bar.
The custom handwritten script brings fun and movement to the primary logo as well as a little bit of grunge for that dive bar edge. All of the accompanying elements were created to bring life and energy to the brand rollout. Overlays for social, animated elements, and poster illustrations all add to the overall brand direction for a cohesive look and feel.
A great project to be a part of and a great spot for smashing some tacos and tequila.

BRAND IDENTITY

SOCIAL TEMPLATES

"This new direction is meant to be fun & loose"