PESCADOS UNIDOS, which is Spanish for “United by fish”, is a brand creating high quality waterproof bags and accessories for those who love to fish! This brand identity needed to have a premium feel while not alienating that fisherman market.
The primary icon is a P and U combined to create a fish hook. We incorporated this with a custom typeface which includes the stylised fish hook barbs into each letter.
The colour palette was inspired by the American flag with a safety yellow added in to the final palette.
The finished identity walks the fine line between tough, rugged and premium.
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