Located in the small coastal town of Sawtell, NSW, Australia, Village takeaway offer fresh and easy takeaway food for patrons hungry from a day spent at the beach.
They came to us to create a brand identity that would tie in with the beach lifestyle. Something fun, coastal vibes and something that would work well across a whole bunch of different applications.
The result was a clean, fun and simple brand identity that has a modern twist on retro surf. The main logo is accompanied by a series of illustrated icons that can be used individually or as the full repeat pattern. This pattern translates perfectly onto the greaseproof paper used for packaging as well as throughout print collateral.
It was great to see the brand executed throughout the shop fit-out, signage, uniforms, packaging and we were also able to produce a mural to tie it all in.
Be sure to drop in for a burger or ice cream if you’re ever in town.
"Coastal vibes. FUN!"
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