The Wiener Haus is a Gold Coast based food truck and diner that serve up authentic German kransky gourmet hot dogs from Brisbane to Byron Bay.
Tillman Creative Co were approached by the WH team to initially create a hotdog character illustration for some merchandise. Once we started the project we both knew that we needed to expand the concept into a Brand Identity which would combine the character with a saucy script logotype.
The brief was to create a character which was a bit tongue in cheek while staying away from any obvious d#@k jokes. The character would need to be recognisable and adaptable to different applications such as signage, packaging, merchandise and animation.
And so, Richard was born! Over time he has found himself surfing sauce bottles and taking selfies, and has many more adventures to come. The bold and fluid sauce typeface works in perfectly with the illustrative elements of the character, while still remaining a strong stand alone word mark.
The result is a really fun brand with a lot of attitude.
"We want it to be tongue in cheek..
with no obvious d#@k jokes."
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