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GRIZZLY WITH GOOD CHARACTER

SPEC RESTAURANT & BEER GARDEN

SPEC is the newest edition to the Nobby's food precinct. Owners Matt & Mandy had big plans to create a bar with unique character; a place that felt just the right side of edgy and cool, but still retained a warm, relaxed and welcoming ambience. 

We were tasked with creating a brand identity for SPEC that would be heavily influenced by family ties to special forces unit nicknamed 'The Bears' and the rich variety of textures and tones selected for the space fit out. 

From industrial-style type, military-inspired colour palette, traditional ornamental elements in the logo suite and a slightly less subtle 'Grizzly' Bear mural, SPEC's brand story came to life through colour, shape and form.

WHAT WE DID

Logo Design 
Brand Identity
Menu Design
T-Shirt Design
Mural
Photoshoot

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Digital concept of SPEC's grizzly bear mural
Green beer coasters with the SPEC logo in the centre
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A close up image of SPEC's custom neon sign
An image featuring SPEC's hand painted mural and custom neon signage
A table spread of food, beer and coasters from SPEC
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"Initially, we were confused with the direction we should take and getting our ideas onto paper. We were at the beginning stage of our fit out and needed a visual style and identity for the space we were about to build. Kiel did an amazing job at really listening and bringing our ideas and story to life, so much so we brought everything we could into the space - including artworks, signage and mural. Extremely well organised, great communication and an all round lovely guy to work with!"

MANDY TINGAY  |  DIRECTOR

A largely green image featuring SPEC's logo

MORE PROJECTS.

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