SPRINGTIME IS A GOOD TIME!
FESTIVAL BRAND IDENTITY
SPRINGTIME! Gold Coast's brand new festival bringing live music, art and skate culture to the Surfers Paradise beachfront. Geared towards a youthful market, SPRINGTIME is all about celebrating the return of spring with good times and great entertainment. We were engaged by event producers to create a brand identity that would set the tone for their long-term vision, and hype up excitement in the lead up to their very first event. As a brand new festival, SPRINGTIME needed a super memorable look that pulled eyes and turned ears–especially with so many festivals coming back into rotation after the pandemic. We hit the ground running with a brief to dial up the fun, make it loud, and make it proud. Springtime is a Good Time!!
WHAT WE DID
BRAND IDENTITY
LOGO DESIGN
ANIMATION
SIGNAGE & WAYFINDING
SOCIAL MEDIA
MERCH DESIGN
EVENT COLLATERAL
2022 HIGHLIGHTS
Video credit: Song: Haiku Hands 'Shoot the Shot' // PRODUCTION & EDIT: THE EDIT SUITE
EVENT IMAGES COURTESY OF MAJOR EVENTS GOLD COAST
"It was really rewarding to see our vision brought to life by the team at Tillman Creative Co. The creative process allowed us to uncover a clear long-term vision for the brand, while ensuring the suite of creative elements developed could be refreshed year-on-year to keep our identity fresh and appealing. We're extremely happy with the end result!"
MARK SUTTON | BRAND MANAGER
