Springtime_Gold-Coast_Festival_Branding_Logo-Design

SPRINGTIME IS A GOOD TIME!

FESTIVAL BRAND IDENTITY

SPRINGTIME! Gold Coast's brand new festival bringing live music, art and skate culture to the Surfers Paradise beachfront. Geared towards a youthful market, SPRINGTIME is all about celebrating the return of spring with good times and great entertainment. We were engaged by event producers to create a brand identity that would set the tone for their long-term vision, and hype up excitement in the lead up to their very first event. As a brand new festival, SPRINGTIME needed a super memorable look that pulled eyes and turned ears–especially with so many festivals coming back into rotation after the pandemic. We hit the ground running with a brief to dial up the fun, make it loud, and make it proud. Springtime is a Good Time!!

WHAT WE DID

BRAND IDENTITY
LOGO DESIGN
ANIMATION
SIGNAGE & WAYFINDING
SOCIAL MEDIA
MERCH DESIGN
EVENT COLLATERAL

Springtime_Gold-Coast_Festival_Branding_Logo_Animation
springtime_goodtime
Springtime-is-a-goodtime
Springtime_Gold_Coast_2022_Poster_Design
Springtime_Gold_Coast_Festival_Branding_Lineup_Poster_Digital
Springtime_Gold_Coast_2022_Social_Media_Templates
Springtime_Gold_Coast_2022_Artist_Lineup
dark-posters-min
springtime-gifs-small
Festival_Design_Branding_Springtime_Gold_Coast
Springtime-Festival_Gold-Coast_Merch_Design_Tote_Bag
Springtime_Merch
Springtime_GoldCoast_Festival_Posters
Springtime_GoldCoast_Festival_Graphic_Design_Branding
Springtime-Festival_Gold-Coast_Scrim

2022 HIGHLIGHTS

Video credit: Song: Haiku Hands 'Shoot the Shot' // PRODUCTION & EDIT: THE EDIT SUITE

Springtime-Festival_Gold-Coast_03092022_Festival_Branding
Springtime_Gold_Coast_2022_Lazy_Eyes
Springtime_Gold_Coast_2022_Sneaky_Sound_System
Haiku-Hands-Springtime_Goldcoast_2022
Peach-Fur-Springtime_Goldcoast_2022
JK47-Springtime_Goldcoast_2022
Alex-the-Astronaut-Springtime_Goldcoast_2022
Springtime_Gold_Coast_2022_Skate_Plaza
Springtime_Gold_Coast_2022_The_Cleaners_Activation

EVENT IMAGES COURTESY OF MAJOR EVENTS GOLD COAST

"It was really rewarding to see our vision brought to life by the team at Tillman Creative Co. The creative process allowed us to uncover a clear long-term vision for the brand, while ensuring the suite of creative elements developed could be refreshed year-on-year to keep our identity fresh and appealing. We're extremely happy with the end result!"

MARK SUTTON  |  BRAND MANAGER

SPTflower

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