Wiener Haus is a diner and roving food truck serving up authentic German hot dogs across South-East Queensland and Northern NSW. Initially, the Wiener Haus team engaged us create their iconic hot dog character illustration for merchandise. As the project progressed, one thing led to another and all parties agreed we needed to expand the character concept into a full-blown brand identity, saucy script logotype included.
The character brief was to make it a bit 'tongue in cheek', while staying away from any obvious d#@k jokes. It would need to be recognisable and adaptable to different applications such as signage, packaging, merchandise and animation. And so, Richard was born! Over time he has found himself surfing sauce bottles and taking selfies and has many more adventures to come.