PHRASING is a digital marketing agency coming out of Dallas, Texas working within the sporting, retail and hospitality industries.
The brand direction that was to be quite simple with a twist of texture and edge. So we paired a bold font with some hand drawn elements. Then added some alternate lockups for the word mark so the overall branding could be quite fluid in application. The tagline for PHRASING “Your brand. Only Better” was a key element for their re-brand. We used the same elements from the primary logo to execute a simple yet effective tagline lockup.
“ Kiel took time in understanding not just our aesthetic preferences but also our cultural vibe. He really took the time and thought necessary to create a meaningful identity for Phrasing.
I can say that, after our branding project together, the overall appreciation for our agency improved in the eyes of potential clients who were seeking an agency partner. ”
Founder & CEO - Phrasing
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