The team at YETI were looking for a creative partner for their upcoming Built for the BBQ campaign, with the plan to create a suite of promo materials and one-of-a-kind custom esky artwork which would be up for grabs as part of their campaign competition.
We pulled together a suite of custom illustrations and creative assets to be used across the campaign timeline. Featuring a cheeky Goanna grillin' some tasty snags in front of a smokin' BBQ, the custom artwork we created was able to represent the brands and products in question without producing an over-salesy result.
From hero campaign creative, t-shirt assets, social advertising assets and of course the hand-painted YETI cooler, the illustrative work we supplied elevated the opportunity for the campaign to exceed expectations and attract a strong response from it's desired audience.
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