SPECIAL OPERATION: TACOS & TEQUILA
SPEC GOLD COAST |BAR, TAPAS & BEER GARDEN
SPEC is the newest edition to the Nobby's food precinct—a little out of the way, but that's exactly how they like it. Owners Matt & Mandy had big plans to create a bar with unique character. A place that felt just the right side of edgy and cool, but never losing it's warm and welcoming ambience. Where both young and old could feel at home whether it be for a casual night out, catching up with friends or a big celebratory milestone.
We were tasked with creating a brand identity that hit the mark for all of the above. From logo and menu design to murals and signage, each part of the brand visuals became an integral part of the overall look and feel of the physical space.
WHAT WE DID
SETTING THE THEME
A NOD TO SPECIAL FORCES SOLDIERS
SPEC's entire theme is heavily influenced by Matt's son's involvement in overseas special forces unit nicknamed 'The Bears', where he still actively serves today. From industrial-style type, military-inspired colour palette, ornamental elements sprinkled into the logo suite and the larger-than life bear mural, everything we created for SPEC is a nod to his spec-ops background.
"Initially, we were confused with the direction we should take and getting our ideas onto paper. We were at the beginning stage of our fit out and needed a visual style and identity for the space we were about to build. Kiel did an amazing job at really listening and bringing our ideas and story to life, so much so we brought everything we could into the space - including artworks, signage and mural. Extremely well organised, great communication and an all round lovely guy to work with!"
MANDY TINGAY | DIRECTOR
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